Ford reportedly ready to sell PAG
Alchemy ready to take Jaguar and Land Rover

THE TOPIC of the ownership of Jaguar is again at the top of the headlines.

Automotive News Europe is reporting today that Ford has hired investment
banks Goldman Sachs and Morgan Stanley to sell the whole of its Premier
Automotive Group (PAG), which not only includes Jaguar but, also, Land Rover
and Volvo.

The London City AM newspaper, today, further reports that private equity
firm, Alchemy Partners, is putting together a £3bn bid for Jaguar and Land
Rover.

Alchemy managing partner, Jon Moulton, is quoted as saying: "I am very
interested in a bid for Land Rover and Jaguar in particular."

The U.K. newspaper said other possible bidders could include Renault SA,
Dave Richards, who led a Kuwati-backed consortium to buy Aston Martin from
Ford in March, and David James, who has purchased the rights to make a
re-manufactured Smart from Daimler Chrysler, which will be built in Wales.

Lower volumesThe paper quotes Moulton, who failed in his bid to save MG
Rover 3-years ago, as saying: "The quality of the Jaguar and the Land Rover
product has improved in recent years. What is needed now is to produce lower
volumes of the cars to make the business a success."

Ford has consistently denied it has plans to sell Jaguar, Land Rover and
Volvo.


B: Diverse Range Rover Teile Classic und 38a